SEO is predominantly about making your website easy for both users and search engines to understand and use. SEO is what makes this possible, and this is why adhering to good SEO practices might mean you appear in search engine results more.
This can only mean good things for your blog. If a search engine offers up your website as a good answer for someone’s question, you’ll gain pageviews from it. This could result in engagement too. But what is SEO and how can you apply it to your site?
Understanding What SEO Is
SEO stands for search engine optimisation, and does exactly what it says on the tin: it’s a way of optimising your site for search engines.
Search engines can ‘read’ certain things, such as text, however they also can’t read some things, including pictures, videos, audio, anything created in Flash, etc. This is where you have to help them out a bit.
What they can read, they’ll try to understand. Does the text contain keywords? Is there an internal link within the text? These sorts of things help the search engine to figure out what your site is about.
If it thinks your website is relevant to people searching for similar keywords, it’ll offer your site in the search engine as one that may be helpful to the searcher.
If you’re still confused, you can use a company such as click.co.uk to sort your SEO for you.
How To Apply SEO
There are many ways you can apply SEO to your website. Keywords are one of the most important things. Applying the keywords isn’t the hard bit, but finding them is. You have to choose the right words that will make people find your site.
It’s best not to choose high volume or competitive keywords, such as ‘home’ or ‘family’ because the chances of you being seen here are slim. You’ll be more likely to rank for something like ‘family day out in Bath’ because it’s much more specific. It’s also an example of a long tail keyword.
You should make a list of relevant keywords to your site, and try to include them in blog post titles, alt text for images, the URL and a few times in the content. Just don’t add the keywords too many times otherwise a search engine might see your site as spammy.
You should also make use of headings to show a search engine which aspects of your post are most important. H1 is the most important, and this should be the title. H2, H3, etc. are less important, but you’re showing the search engine the next most relevant sections of the post. Use Heading 2 for any subtitles.
Internal linking is the final important factor of SEO. Think of your website as a map and links are like the roads: you’re showing what pages are relevant to other pages.
You might have just written a room reveal post about a room renovation you’ve been completing. It would be a good idea to link to another post showing the before pictures. This is a natural internal link that demonstrates to search engines their similarity.
Applying SEO to your site might be confusing at first, but it’s definitely something you should be doing on a daily basis to ensure your site gets seen by as many people as possible.